CASE STUDY: SOULSTICE

Check out what a multi-channel campaign looks like for a single product.

I’ve worked on many multi-platform campaigns for over 100 game titles over the past decade, creating digital and print ads, social media assets, packaging, presentations, event booth graphics, email marketing, website designs, merchandise, and more. All of these projects work together to create awareness and build a strong community for pre-launch, launch, and post-launch engagements and, ultimately, sales.

Soulstice is a great example of a product I worked on which had an extensive marketing strategy requiring a heavy asset production.

Role
Graphic Designer

Services
Packaging
3D Packshots
Social Media Posts and Banners
Online Display Ads
Print Ads
Retail Listing Assets
Store Metadata (PlayStation, Xbox, Nintendo, Steam, Epic Games)
CRMs
Special Edition Art
OST Vinyl Covers
Art Books
Event Booth Art
Merchandise
Stickers

Process
A campaign begins with receiving game “key” art from the developers, which is used to inform and create the array of marketing visuals needed to advertise the game, get it ready for worldwide physical and digital release, and to execute future promotional strategies. In cases where key is not available, I collaborate with the developers and an outsourced illustrator to create key art. This involves researching comparable titles and art styles, creating a mood board, sketching concepts, getting approval from the developers and marketing team, and giving creative direction to the illustrator. In the case of Soulstice, we received key art which needed some small in-house digitally painted touch ups on a background character’s armor to be less revealing, which I executed in Adobe Photoshop, to make it ESRB compliant and ready for publish.

This approved key art was then used to create a lot of assets, some of which are below:

Walmart Gamecenter single page printed ad

Printed voucher insert for special edition packaging